Brett Crosby has a terrific article about Web Analytics on techradar today. Billed as the Complete guide to Google Analytics, it does a nice job of describing GA's key features, recent changes and the philosophy of web analytics measurement in general.
The article is well worth a read, especially for analytics novices; it's not very long, and heavy on information and advice. Crosby is one of the original founders of Urchin software - the core analytics package that was acquired by Google and later packaged as Google Analytics - so he knows of what he speaks!
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