Google Analytics - take two

I've been a fan of Avinash Kaushik for a while now. His blog Occam's Razor is a must-read resource for anyone who is interested in Web Analytics - he has a knack for de-mystifying the tools, trends and approaches in this complex area.

In his latest post "Google Analytics Is Re-Launched: Do These Five Things First In V2 ", Avinash takes a detailed look at the newly relaunched Google Analytics V2. This version change is more than just an interface change, it appears to include a significant functionality upgrade as well. Here is a summary of the five key changes noted in the post:

1. New Data Interaction model
2. Data Discoverability
3. Finding context
4. Segmentation
5. Scheduled report emails, improvements in site overlay

Avinash takes us through these changes one by one. Some highlights from his post are given below:

Version 2 is so radically different and provides such a compelling value proposition to users of web analytics that I am excited to write a blog post about a product (the first time I have done this in 11 months of existence of this blog).
...
One more of most dramatic changes to Google Analytics V2 is the new immersive data interaction model. It sets a new benchmark for how users interact with data. It shifts the model from a few digging long and hard to find insights to the many not having to dig a lot to find first blush insights and also having the power to easily and quickly dig deeper if they want to.
...
The new version of Google Analytics provides several features that help you get relevant context to the performance of your website metrics. I think both of these make it significantly easier for novices and experts to understand their data (which might lead to more insights). Let me share a couple of examples.

If Web Analytics is your passion - or if you're simply interested in the basics as a blogger/website owner - I recommend checking out his post.

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Update: For more information, check out these articles: on the Google Analytics blog and from Jeffrey Veen himself (via Techmeme).

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Comments

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