The Significance of Blog Marketing

The Internet has changed the face of Marketing. Although the basic principles of marketing and sales are essentially timeless, Internet technologies have provided marketers with a variety of new techniques to connect to and interact with new and existing customers.

The last couple of years have seen an increased focus on a brand-new channel: corporate blogs. This is a potent marketing tool, especially as a mechanism for starting a dialog with users. There are many ways to leverage corporate blogs:

  1. Customer Interaction and feedback

Blogs can serve as an extended marketing channel to reach out to users. Unlike typical marketing communications, a blog is informal, interactive (two-way communication is almost a given) and timely - it's a great way to get user feedback and keep a finger on the pulse of user sentiment about your products and services.

  2. A sense of community

A blog can be used to foster a greater sense of community among your user base. Attracting a core group of readers can serve as a jumping-off point to create user groups and forums ("users helping users!") and build a loyal following among your customers.

  3. A "push" mechanism, to supplement or replace Email Marketing

Email marketing has some well-known problems, and is becoming increasingly ineffective as a way to communicate with customers. What is needed is a "push" mechanism, that combines the advantages of a subscription channel to express interest in a given area, with the ease-of-use of an online newspaper (no organize/delete actions are necessary to prevent inbox flooding!). Most blogs support RSS/Atom feeds, which provide exactly such a push mechanism.

  4. Attract links and improve SEO rankings

One of the attributes that makes blogging special is the heavy interaction among content creators within the blogging community. There is typically a high level of hyperlinking between blogs related to a given industry or area of interest, and it is quite common to have widespread, ongoing discussions about key topics in that area across a cross-section of blogs - e.g. a blogger will post an article about a controversial subject (known among bloggers as "link bait"), and another blogger will respond with a different perspective in a different blog, which is then taken up by a third blogger, and so on. All this heavy url linking between blogs has a very positive effect on SEO rankings.

  5. Control buzz

Blogs provide a rapid and effective way to generate, and more importantly, control buzz about your company, product or service. The blogging community tends to be at the forefront of cutting-edge technologies and solutions - if you have a new product or service coming up with exciting, "cool" features, creating some excitement within the blogosphere is a terrific way to quickly generate buzz and get lots of free, credible, word-of-mouth publicity.
At the same time, a corporate blog can provide an informal channel to enable a rapid response to a crisis, before negative publicity can spin out of control - a heartfelt apology by the CEO, for example, can get additional credibility in a blog post, because of the personal, informal tone.

 

So how do you convince your boss that your company needs a blog? You can argue the Top 16 Reasons to start an external corporate blog. Alternatively, you can start your own blog to discuss thoughts and news in your business area - most blog packages are free, and the time commitment is not large, as long as you post regularly! In the early days, there was a strong sense that a blog needed daily posts to be effective, but unless you want to be in the Technorati Top 50, that's not really necessary.

Once you have your own blog, as you start to collect a regular reader base, you will automatically gain credibility and be seen as a thought leader in your area. When your company eventually starts a blog - and they will - you will have a pre-existing high-authority blog that can be used to jump-start it and to boost its credibility, and you'll become an instant corporate hero!

Note: If you do intend to share your blog with your boss and with your company, then you should be careful to avoid the sins listed in Top 5 Mistakes to avoid in an external corporate blog; in general, it's a fairly good idea to avoid these even in a personal blog, unless there's a reason not to.

 

 

Help us raise Breast Cancer Awareness:

Comments

[CURRY30Susanna]

Make your life easier get the home loans and all you require.

[SEO Company]

Don't know what is wrong what is rite but i know that every one has there own point of view and same goes to this one..

[chanel 2.55]

"Business underlies everything in our national life, including our spiritual life, Witness the fact that in the Lord's prayer the first petition is for daily bread, No one can worship God or love his neighbor on an empty stomach."

----------- by Woodrow Wilson. American President

[air yeezy]

No matter how gluttonous devouring all the time, we need to breathe at this time, and strive to win our reputation, the sickle of time can not hurt us. - William Shakespeare

[mortgage loans]

People in every country receive the mortgage loans in various creditors, just because that is comfortable.

[Kamagra]

Hey,

Great post, please continue sharing to us !!

Thanks

[skate shoes adidas]

No matter how gluttonous devouring all the time, we need to breathe at this time, and strive to win our reputation, the sickle of time can not hurt us. - William Shakespeare

[skateboarding shoes adidas]

Don't know what is wrong what is rite but i know that every one has there own point of view and same goes to this one..

[Remeron]

Hi..
This is a great idea, I would like to read this information every day
Thanks for sharing

[nike free run]

I always share the ideas I pick up at these clinics that I think make sense for youth coaches. It is rare that I can't take at least one idea or concept from each session

[computer support los angeles]

I differ with most people here; I found this post I couldn't stop until , even though it wasn't just what I had been searching for, was indeed a great read though. I will instantly take your feed to stay in touch of future updates.

[Astrology Readings]

I need a good compliment for each person but I also need a list of one word complements and the teacher is going to check them (sadly enough) examples: nice, smart, funny, brave, outgoing, etc.

[residential painting services]

I appreciate when I see well writen material. Your time isn't going to waste with your posts. Thanks so much and stick with it No doubt you will defintely reach your goals! have a great day!

[Internet Marketing]

Great post!

Blog Marketing is really very useful and a convenient tool in Internet Marketing. Thanks for stressing its importance. Best of Luck!

[ClubPenguinCheats]

Your time isn't going to waste with your posts. Thanks so much and stick with it No doubt you will defintely reach your goals! have a great day!

[ゾフラン]

Hey, Great post **

[chanel handbags]

have a nice day

[free dating site in usa]

What an excellent blog! Don't know what is wrong what is rite but i know that every one has there own point of view and same goes to this one..

[Africa travel forum]

Always was interested in this theme! I always share the ideas I pick up at these clinics that I think make sense for youth coaches. It is rare that I can't take at least one idea or concept from each session.

[cialis to buy]

http://www.maxipharmacy.com/ liqide cialis cemone cialis cialis super active cialis canadian geneic.

[pandora bracelets sale]

There is no question that instantaneous water heaters are good options to trust in terms of their water heating services. However, you need to know that not all kinds of this water heater will work best for you.

[Social Media Marketing]

Glad I found this blog, there are lots of interesting contents here

[Website designing in vizag]

Marketing is the process used to determine what products may be of interest to customers, and the strategy to use in sales, communications and business development. It generates the strategy that underlies sales techniques, business communication, and business developments. Thanks for sharing.

[Website designing in vizag]

Internet marketing is considered to be broad in scope because it not only refers to marketing on the internet, but also includes marketing done via email and wireless media. Digital customer data and electronic customer relationship management systems are also often grouped together under internet marketing. Thanks for sharing.

[tiffany uk]

ma le scarpe non ti donano. meglio dei sandali con stringe più sottili e caviglia libera Perfect!