I've been away from the blog for a little while, adding content and ad links to the web site - still a work in progress. I've been experimenting with Amazon Omakase links. According to Amazon, the actual products displayed to the user will be customized to the content specific to that page and the site, as well as to the user's preferences. This program is still in beta. I'm not sure about user customization, but I think the content customization works very well - every time I visit the site, the banner displays books that are surprisingly relevant to the overall context of the site.
According to Amazon, the products displayed by the Omakase banner will be customized to the page and site content, and to the user's preferences.
Implementing the banner was simple - after logging into the Amazon associates web site, I used their online wizard to set up my preferences. As an associate, you can pick the overall banner size, make display selections for prices and images, and select a variety of styles and colors for background, logo, border, text and links. The wizard automatically updates the generated html with every selection; when you're ready, you copy the generated code directly into your web page (or template).
For the curious, the generated code is a JavaScript snippet that sets up the customization parameters for display and style, and then calls a JavaScript function on the Amazon web site.
It will be interesting to see how well this works, especially when compared to Google AdSense, in terms of conversion rates and overall return. I'm planning to experiment with both to find out!
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