Hi! This is the Software Abstractions Blog. It is devoted to following
the trends in software development, Web 2.0, Search Engine
Optimization (SEO) and Internet Marketing. As for me, my name is
Nitin Karandikar, and I've been in software development, as a
developer and manager, for well over 15 years.
The focus for this blog is "SEO for small business" - including SEO
basics, Organic search and PPC, Search Engine Marketing (SEM), and
Web 2.0 technologies and applications. I also plan to write about the
great Long Tail debate raging in the Internet blogging community and
its impact on SEO and SEM and internet software development in
general. The companion site, www.SoftwareAbstractions.com, will
maintain a list of resources, links, useful tools and overview articles.
My plan is to make this a weekly blog. I will be writing a mix of
articles - sometimes a long article on an SEO-related topic, and at
other times, a shorter entry to react to or report on something that
has happened during that week. Needless to say, the entries
represent my personal opinions, biased by my own experiences and
thoughts; however, when reporting on developments or presenting
different sides of a debate, I will try to remain as objective as I can.
The reason for focusing on SEO strategies for small business - both
organic and paid search - is that I see this area as strategic for any
small business with an online presence. Even with all the technical
advances by the big search engines, Internet search is still in its
infancy - a "1.0" stage, with many facets of search still to be explored:
prioritizing high-credibility content, better heuristics for matching,
local results, the ability to summarize and drill-down, and so on. As
the search engines improve, however, the focus on Findability will
continue to remain front-and-center for most online businesses,
especially small ones - it's simply the age-old sales focus on getting
qualified prospects, updated for the Internet age.
At the same time, as the SEO segment matures, I expect to see a
shift away from the current technical focus on gaming the system -
tactics such as cloaking, link farms and doorway pages are becoming
increasingly risky - towards more mature strategies that focus on
satisfying user needs, by providing useful, specific, high-quality
content in the user's domain and language. Indeed, this shift is
already happening. At the
Search Engine Strategies 2006 Conference in San Jose , this theme
was repeated consistently and often by many of the speakers; a sort
of Marketing 101, updated for the web - "speak the language of the
user, create high-quality content, provide value, focus on sales
conversions (not traffic alone), and the Search Engine rankings will
follow". This is quite different from the heavy techie emphasis one
would expect - a focus on meta tags, crawlers and page rank -
although, of course, the technical aspects were covered too.
It will be interesting to see where mainstream (and fringe) search
engine technologies go in the future, and how they change the
world around us in the process. And the world of Search Engine
Optimization and Marketing will move right along with those new
technologies, a sort of Findability arms race between the engines
and the marketers. Regardless of how it all turns out, though, it
promises to be an exciting ride!
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